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It was back in early February of
2011 when I was looking at the idea of publishing my own design
book. Basically, it would be a book featuring design works that I
have done which I could use to present to prospective clients or for
any future job search. I wasn't seeking a huge quantity of prints.
Maybe just 100 copies of my book. Searching online for a printing
source turned up several well known and established internet
publishers that allows you to self-publish your own titles. It
seemed pretty easy at first and that all transactions were done
online. Payment, publishing and collection would be a brisk as it
was all done within the websites. Just determine the publication
format, the printing techniques required, and the quantity. Upload
your files. And make the payment. Easy.
And that got me thinking.
What if we could push the medium of
self-publishing further? What if we could actually publish our own
books easily and sell them at a REAL store for a change? What if we
could be like that famous author who always gets his books displayed
at the premium section in the window display? And lastly, what if
the service was actually targeted to designers and creative's?
Say if a designer had a truck load
of tips in how to use Photoshop and wanted to write a tutorial book
and publish it AND sell it at a bookstore, now wouldn't he then have
a proper avenue to do it?
And thus, I wasted no time in
drawing up the concept. Coming up with what I think the actual store
would look like, the complete branding package with websites and
printed collaterals. There isn't a client involved and that is what
made it all the more fun. I suppose, I made the best client for my
own self. Which is an irony as the entire concept of the bookstore
was based on this fact. That designers were their own clients as
they were self-publishing for themselves and selling their books to
other designers.
And it seemed that the entire
process in coming up with this retail concept followed a story arc
of its own in how it came to fruition.
And so
The Story Unfolds.
Project scope
/ Retail strategy
+ ID + Print + Web +
Illustration
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