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Posted - 7 July 2007. // Product design// Agency : TLR //  Concept proposal for Lancusa
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We designed the Digital Cube as a home PC that also functions as an all in one media system. Features also include portable gaming capabilities where it is just literally plug & play with your TV set. Proposed for Lancusa, we even extended the design into a special edition series. Floral patterns were incorporated into the design as part of the Digital Cube goes floral series.
 
 
 
 
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Posted - 14 May 2008. // Event Design // Agency : Spiral Integrated
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Going regional. My first international event and exhibition design at the Samsung InspirAsia Printing Tour 2008 in Bali, Indonesia. Yup, it was an event to showcase Samsung's new range of printers to their partners and trade dealers in the Asia Pacific and Oceania region. Designed with Evelyn.  While I try to keep my work to be as diverse as possible, it seems that when it comes to working on jobs in other countries- exhibition design is the way to go. Well, I get to travel. Credit goes to Jaysean, Subhi, Karen and Coco for working on the creative implementation. Wouldn't have been able to do it without them....
 
 
 
 
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Posted - 1 September 2007. //Industrial Design // Agency : TLR //  Concept proposal
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Drive further is an automotive design concept that was born out of of our desires to travel greater distances faster and in a more enjoyable manner. Imagine sitting in one of these machines, feeling the breeze and taking in the wide open spaces as you cruise by at 90. The wide undercarriage allows for greater stability and also an option for traveling off road.
 
 
 
 
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Posted - 7 July 2007. // Retail Design // Agency : Spiral Integrated //  Design to production roll-out
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The first SenQ Specialty Store outlet in KL. Another store that I designed at Spiral Integrated. Thanks to Jaysean for helping me out with the inkjet design that circulates the store ceiling.
 
 
 
 
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Posted - 7 July 2007. // 3D visuals // Agency : TLR //  RRAS
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Retro Robot Attack Series is a compilation of all my robotic mechanical designs thingy (still compiling). I simply love  spaceships, Starwars, giant oversized mechanical robots, alien crafts. I like sci-fi movies. But not wanting to follow what others have done, I design my own mecha stuff for fun. What you see here is a small animation production of a "robotic thing." I would say that it is a "ground scanner" of some sort. Until I figure out what exactly this robot does, I will be happy to share it with you.
 
 
 
 
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Posted - 7 July 2007. // Photos // For fun. You know.
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When McDonald's made history by announcing that their restaurants will be open 24 hours each day, I was at the launch party in Mutiara Damansara. Took some snapshots of the funfair carnival. Blur shots but somehow a few of them do stand out, like the one of my friend and colleague - Jasmine.
 
 
 
 
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Posted - 2 July 2007. // Industrial design // Concept proposal
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What you see here may baffle you but this was actually an experimental project that explores the boundaries of 3D Rapid Prototyping technology. The aim was to design an ornament that is intricate with multiple layers that can only be constructed  via 3D printing. Each ornament contains another ornament inside that is free-flowing. The ornament can be used as a gift or a puzzle toy.
 
 
 
 
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Posted - 2 July 2007. // Industrial design // Concept proposal
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Chinese New Year and Christmas hamper designs for AmBank Group. In addition to generating the 3D packaging concept visuals, I also worked on the overall illustration theme of the hampers. The Chinese New Year design is meant to look like gold bars containing sweet Cadbury chocolates while pine wood was proposed as a material for constructing the limited edition Christmas Goodies box.
 
 
 
 
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Posted - 2 July 2007. // Industrial design/ Agency : TLR //  Concept proposal
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As a child, I used to love cycling. Practically every evening, I would be riding my BMX around the neighborhood, racing with the other kids. Therefore, its only appropriate that one day, I will design a bike. The Fusion Bike above was designed in part to solve the problem with the lack of loading gear on most commuter bikes and to make the cycling itself fun - even if you had to carry a lot of stuff with you. Research on commuter cycling habits like how they carry their gear along  while cycling was done to fully understand carriage problems faced with limited loading gear. The Fusion Bike comes with fashionable detachable bags that you could use with or without the bike.
 
 
 
 
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Posted - 2 July 2007. // Industrial design //  Concept proposal
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Yup, designer mosquito holders. Get rid of mozzies in style.
 
 
 
 
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Posted - 2 July 2007. // IEvent design //  Concept proposal
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A series of stage design concepts for VR1 - a charity gig. Its a luxury when you have the luxury of time to work on that many concepts.
 
 
 
 
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Posted - 2 July 2007. // Identity design// Agency : TLR //  Concept proposal
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A friend of mine is starting up an events agency - SpinEdge Events. I was asked to develop their logo identity which can then be applied to their future website, letterheads, and other business paraphernalia. The founders are extremely talented musicians and their new company is an appropriate way of complementing their trade. Look them up if you need a gig or a launch or anything event related. Spinedge.com ? coming soon.
 
 
 
 
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Posted - 2 July 2007. // Sketches// Agency : TLR //  doodles
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All right. I confess. I am nuts over giant oversized mechanical robots (yep, that's what it says.) I have nursed a sick hobby of sketching giant oversized mechanical robots for as long as I can remember. And these sketches continue to stay hidden from the public eye for fear of embarrassing myself. Well fear no more, cause the Transformers craze is here and I can come out of hiding. Presenting SKETCH RETRO ROBOT ATTACK SERIES 2007 COMPILATION. I will dig out all my old giant oversized mechanical robot sketches and published them right here on Thelaunchroom. I am looking at creating a calendar of sketches or something. Yup. I am nuts.
 
 
 
 
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Posted - 2 July 2007. //  Event visuals // Agency : Spiral Integrated  //  Concept proposal
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Conceptual event visuals for the launch of the new Ultra II Edition hand phone by Samsung Mobile. We proposed that the event be held at the hip and trendy Asian Heritage Row right in downtown Kuala Lumpur. I had to model the whole street scene , added in the light effects all in one night. The aim  was to stake Samsung's claim on the street for just one night. A giant stage that reaches 16' high provides the perfect imposing backdrop across the street from The Loft where the event activities will take place.
 
 
 
 
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Posted - 2 July 2007. // Retail Design // Agency : Spiral Integrated //  Role : Design to production and final retail roll -out.
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A store design in Sabah - an East Malaysian state on the island of Borneo.  Designed at Spiral Integrated , a creative events, branding and marketing agency.  SenQ is the largest electrical appliances chain store in Malaysia. This shop is the first specialty store under the SenQ group that is focused mainly on LCD TVs and digital imaging gadgets - hence the name, Slim TV.
 
 
 
 
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Posted - 2 July 2007. //  Product & Packaging Design // Agency : TLR  //  Concept proposal
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I designed this hair dryer as part of a reverse engineering project . An existing hair dryer was taken apart and its internal components refitted into a newly designed casing ensuring all parts and components are functioning. I even went further by proposing a packaging box for my hair dryer design which I fondly referred to as the Roadrunner because of the hair dryer's handle that resembles a roadrunner.
 
 
 
 
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Posted - 1 July 2007. //  Illustration // Agency : TLR  // For fun. You know.
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When my sis came back after spending a year away from home, I did this illustration for her. I think it really looks like her.
 
 
 
 
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Posted - 1 July 2007. // Event Promo materials // Agency : TLR 
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2003 is like 4 years ago. But looking back in time is always a good way of reminding ourselves of the things that we have done, the projects that we have worked on, how we designed, drew, conceptualized... you get the idea. Yep, that's Thelaunchroom way back then. I think it was version 1.0 when it was called a "journal."  Way before blogs became the norm. Together with a few other friends (one of whom was based in Singapore), we  contributed daily wisdoms to the site - our humble diary on life in college since we were all students in those days. CLASH OF THE TITANS - Impulse 2003 was a project that we initiated to get ourselves semester break internship jobs. We used the site as a job hunt tool - with a showcase of our works online. It made our applications so much more easier.
 
 
 
 
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Posted - 1 July 2007. // Product design // Agency : TLR  // Toy design and pure model making.
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I designed this wooden pull toy for 3 to 5 year old kids.  The idea is simple - kids are attracted to anything that has wheels. By putting an alphabet game on wheels, kids will have more fun with the ABCs. In an era when most designs are presented via 3D renderings, it is definitely refreshing to present my design with a real working model of the real thing. In this case, I constructed the toy where each individual alphabet can be rearranged to create words And the wheels move too!  All done without a single computer imagery. Pure model making beats  a 3D rendering anytime. Only when you have the time of course.
 
 
 
Thelaunchroom serves as a visual record of the projects that I have worked on. All visuals and photos on this site are the actual original design work done by me unless otherwise stated.

As always, the designs presented here are the copyright and remains the property of Thelaunchroom.net.

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