// Industrial Design // Agency : TLR //  Concept proposal
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How about a chiller for your green label? You know, something to keep your Carlsberg at -2°C while you chat up your friends before the match. A cool looking chiller that keeps your beer cool while making it all the more irresistible and tempting. Just add in ice and watch it chill. Also serves as a nice packaging for your favorite beer bottle. Great for night clubs to display on their bar tops. You know, I could go on and on for there are probably a dozen uses for this only if Carlsberg were to make one. Would love to see that happen, just for the novelty of it.
 
 
 
 // Industrial Design // Agency : TLR //  Concept proposal
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In the last 3 weeks, I have been really busy working on a massive project. But even then, I will still find the time to come up with new concepts here on TLR. So for the month of October, its the Clock/Chessset. Here, we have a smart device that offers a dual function. A digital clock on one side with some funky interface designs, turn it around and play a game of chess on the other. The chess pieces each are individually hand lathed and stored in a neat casing which you can slot within the set. The Clock/Chessset is part of Thelaunchroom's series of product designs
 
 
 
 
  // Illustration // Agency : TLR.
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Illustrations for Carlsberg.
 
 
 
 
  // Illustration // Agency : Personal. A very personal design
 
1.24am, 31st December 2008. Yup, my last post for this year. And what a year it was. 2008, that is the year Malaysia experienced a political tsunami when the voices of the people spoke loud and clear. I was there. 2008, that is the year the United States of America experienced their own political tsunami. Barrack Obama clinched the presidency, An unprecedented occasion. A story we may well tell our kids. Yes, we were here when it happened. 2008 isn't all about politics of course. There are millions of stories out there for everyone who has had the privilege to experience the year that was 2008. For some, it was a good year, for others, this is the year that leads into the next with a ton of consequences - the global downturn and violence that never cease worldwide. I did the above illustration that I believe signifies this year. Red Cube chronicles. For every decision we made this year, it multiplies into a dozen more consequences in the next. Maybe consequences isn't the right word. Definitely it is not, but still, it says the same thing. We will have to face the decisions we made this year in the next. I can only hope for the best in 2009. Happy New Year!
 
 
 
La Terrainz is a quaint little bakery & cafe that I drew up one Sunday morning. The space is divided into two areas with a central partition that is made up of movable glass doors. One side is for a relaxing dining atmosphere while the other side is the baking area. La Terrainz also features a gallery space for artists to display their works. Perfect for a nice day out to unwind while sipping on wine and sampling scones.
 
     
 
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Posted - 7 July 2007. // Product design// Agency : TLR //  Concept proposal for Lancusa
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We designed the Digital Cube as a home PC that also functions as an all in one media system. Features also include portable gaming capabilities where it is just literally plug & play with your TV set. Proposed for Lancusa, we even extended the design into a special edition series. Floral patterns were incorporated into the design as part of the Digital Cube goes floral series.
 
 
 
 
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Posted - 14 May 2008. // Event Design // Agency : Spiral Integrated
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Going regional. My first international event and exhibition design at the Samsung InspirAsia Printing Tour 2008 in Bali, Indonesia. Yup, it was an event to showcase Samsung's new range of printers to their partners and trade dealers in the Asia Pacific and Oceania region. Designed with Evelyn.  While I try to keep my work to be as diverse as possible, it seems that when it comes to working on jobs in other countries- exhibition design is the way to go. Well, I get to travel. Credit goes to Jaysean, Subhi, Karen and Coco for working on the creative implementation. Wouldn't have been able to do it without them....
 
 
 
 
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Posted - 1 September 2007. //Industrial Design // Agency : TLR //  Concept proposal
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Drive further is an automotive design concept that was born out of of our desires to travel greater distances faster and in a more enjoyable manner. Imagine sitting in one of these machines, feeling the breeze and taking in the wide open spaces as you cruise by at 90. The wide undercarriage allows for greater stability and also an option for traveling off road.
 
 
 
 
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Posted - 7 July 2007. // Retail Design // Agency : Spiral Integrated //  Design to production roll-out
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The first SenQ Specialty Store outlet in KL. Another store that I designed at Spiral Integrated. Thanks to Jaysean for helping me out with the inkjet design that circulates the store ceiling.
 
 
 
 
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Posted - 7 July 2007. // 3D visuals // Agency : TLR //  RRAS
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Retro Robot Attack Series is a compilation of all my robotic mechanical designs thingy (still compiling). I simply love  spaceships, Starwars, giant oversized mechanical robots, alien crafts. I like sci-fi movies. But not wanting to follow what others have done, I design my own mecha stuff for fun. What you see here is a small animation production of a "robotic thing." I would say that it is a "ground scanner" of some sort. Until I figure out what exactly this robot does, I will be happy to share it with you.
 
 
 
 
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Posted - 7 July 2007. // Photos // For fun. You know.
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When McDonald's made history by announcing that their restaurants will be open 24 hours each day, I was at the launch party in Mutiara Damansara. Took some snapshots of the funfair carnival. Blur shots but somehow a few of them do stand out, like the one of my friend and colleague - Jasmine.
 
 
 
 
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Posted - 2 July 2007. // Industrial design // Concept proposal
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What you see here may baffle you but this was actually an experimental project that explores the boundaries of 3D Rapid Prototyping technology. The aim was to design an ornament that is intricate with multiple layers that can only be constructed  via 3D printing. Each ornament contains another ornament inside that is free-flowing. The ornament can be used as a gift or a puzzle toy.
 
 
 
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Thelaunchroom serves as a visual record of the projects that I have worked on. All visuals and photos on this site are the actual original design work done by me unless otherwise stated.

As always, the designs presented here are the copyright and remains the property of Thelaunchroom.net.

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