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Four Uncompromised.
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The New Panamera. |
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Porsche Panamera launches in Malaysia.
The brief called for a grand reveal of
the car in a premium setting suited only for a luxury brand like Porsche. I came up with the overall event design and theme while keeping close to the global guidelines
- Four Uncompromised.
As the car sits hidden from view within the white cube, visual mapping will be played on the cloth and thus engaging guests with a spectacular array of visual artistry. The ensuing Porsche montage later forms the shape of the Panamera which will then be revealed when the cloth is pulled up.
The actual event that closely
follows my concept was executed by the good folks over at Spiral Integrated. It has been nothing but absolute pleasure to be able to work on a brand like Porsche. Looking forward to more.
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