Here is a watch that tells the
time via seconds. No hours. No minutes.
Just seconds. For example, when it is 2'
O clock in the morning, the time shown
would be 120 seconds. When it is 2' O
clock in the evening, the time would
then be 50400 seconds. The idea behind
this watch is to make it harder to
identify the time and instead challenges
the wearer to make quick mental
calculations to decide whether it is
lunch time or not. In essence, the
concept places a strong emphasis on how
important each second is in our daily
routine. Every second counts!
